Request Entity Too Large Error Occurs in SoapUI

Hi EveryOne,

              I am using basichttp binding in my webservice.Its working fine when i send request upto 64kb.If i send huge data more than 64kb as request input from client side at the time its returns HTTP1.1/413 Request Entity Too Large Error. 

My webconfig : 

<basicHttpBinding>
<binding name="NewBinding1_uiHailService" maxReceivedMessageSize="2147483647" maxBufferSize="2147483647" maxBufferPoolSize="2147483647" openTimeout="00:50:00" closeTimeout="00:50:00" sendTimeout="00:30:00" receiveTimeout="00:30:00" >
<readerQuotas maxDepth="64" maxStringContentLength="2147483647" maxArrayLength="2147483647" maxBytesPerRead="2147483647" maxNameTableCharCount="2147483647"/>
</binding>
</basicHttpBinding>

  i did configured maxReceivedMessageSize = "2147483647".Still the same error ["HTTP1.1/413 Request Entity Too Large Error"]occurs.How to fix this issue.

 Thanks&Regards,

harivignesh27